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FDA Tells Bakery That ‘Love’ Is Not An Ingredient

Read the Forbes article by Bruce Y. Lee here.

You may love granola. But there’s no love in it. (Photo: Shutterstock)

You may think that you have found love. But you are wrong. That is, if you think love is in granola.

As detailed in a letter to the owners of Nashoba Brook Bakery, the United States Food and Drug Administration (FDA) inspected their facilities and found a number of violations, such as conditions that may lead to contaminated food, which you can read about in the letter. But aside from these, one misbranding violation listed is particularly interesting:

Your Nashoba Granola label lists ingredient “Love”. Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name [21 CFR 101.4(a)(1). “Love” is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.

What’s wrong with a little love? Well, as the FDA indicated, “love” would be considered “intervening material” in a label. Try calling your significant other the “intervening material of your life.” Here’s a local news broadcast on the issue:

In this case, “love” is actually quite serious. By “intervening material”, the FDA means any information that is not required by the FDA to be on the label. What’s wrong with extra information? As is true in political speeches and explaining where you were last night, extra information can be distracting from the really important information. The FDA wants to keep food labels as clean and as standardized as possible. This allows any consumers who want to just get the “facts” and not be distracted by advertising and marketing to have a standard place to check. Imagine how complicated the following ingredients list would be to read:

Ingredients: Lots of Apples, Sugar but don’t worry, yippeee, love, enriched unbleached flour (wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), verve, salt, wolf’s bane, Red Dye #5, #YOLO, uranium

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