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US meat giant trials high-end pork product

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Tyson Fresh Meats Inc, which supplies high-end fresh beef and pork to retail and foodservice operators, is launching its Chairman’s Reserve Prime Pork today (20 February).

The meat is among the highest-quality products that Tyson Foods, one of America’s largest meat processors, has to offer and will be debuted at the Annual Meat Conference tasting reception in Dallas, Texas.

Foodservice targets

Our retail and foodservice customers have long associated the Chairman’s Reserve brand with exceptional quality,” said Kent Harrison, vice-president of premium programs and marketing for Tyson Fresh Meats in a press statement.

They are looking for a consistent pork product to deliver a tender, juicy and flavourful experience for their customers, and we believe this new brand exceeds those expectations.

Tyson Fresh Meats’ Chairman’s Reserve Prime Pork is an all-natural product that is barely processed, hand-selected and hand-trimmed. The fresh pork range has what Tyson Fresh Meat describes as “optimal marbling”, alongside great colouring and PH – a measure of meat quality.

All the cuts in the line are approved by “product masters”, who analyse every chop and only after passing this testing can pork be included in the Chairman’s Reserve Prime Pork range.

This exclusive range targets the highest echelons of retail and foodservice, providing an “unparalleled pork eating experience” for customers, according to Tyson Fresh Meats .

The subsidiary Tyson Fresh Meats has 17 production sites across North America and employs a workforce of some 41,000 staff.

Parent company Tyson Foods reported record revenue for the fifth year in row earlier this month. The growth comes as the business faces a federal investigation for alleged price-fixing that dates back to 2008.

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