Despite many studies showing the safety and merits of food made from genetically modified (GM) crops, or the endorsement from over 270 scientific societies and national agencies, a series of negative stories have produced a public unease about these technologies.

 Other than it somehow involves DNA, surveys show most people have little idea what is a genetically modified organism (GMO). Not surprisingly, polls also show concern about any food containing DNA (virtually all food).

Some marketers use anti-GMO promotions as a means to boost sales, and trade associations use anti-GMO campaigns to promote memberships and donations.

Other organizations and companies have gone further, seeing opportunity in providing profitable lab services that test for the presence of minute GM-derived ingredients and related audit services. The GM crop origins within ingredients are sometimes detectable, sometimes not. For example, sugar and vegetable oil from GM and non-GM sources are chemically identical because there is no detectable DNA in highly processed ingredients. But this fact means little to the anti-GMO campaigners. There’s money to be made in certification, and companies are eager to comply.”